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	<title>4am Design and Technology Labs - Blog &#187; Products</title>
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		<title>Vamooz &#8211; From Closed to Open Beta.</title>
		<link>http://www.blog.4am.co.in/2009/06/vamooz-from-closed-to-open-beta/</link>
		<comments>http://www.blog.4am.co.in/2009/06/vamooz-from-closed-to-open-beta/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 11:08:04 +0000</pubDate>
		<dc:creator>Harish</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Vamooz]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[closed beta]]></category>
		<category><![CDATA[migration]]></category>
		<category><![CDATA[open beta]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://www.blog.4am.co.in/?p=169</guid>
		<description><![CDATA[We are currently in the process of updating Vamooz to a new version. Over the next couple of weeks we will take down the existing version of Vamooz, upload the new one and then make sure the new version is working fine.]]></description>
			<content:encoded><![CDATA[<p>About seven months ago, before the launch of the closed beta version of <a title="Vamooz" href="http://www.vamooz.com/" target="_blank">Vamooz </a>we spent days trying to finalize the products feature list. The debates that raged around this issue were elaborate ( eg: Person 1: I like this feature, lets include it; Person 2 : I don&#8217;t like it; Person 3 :Guys, is it true that if a plane flies low over a penguin, the penguin keeps trying to look at the plane till it falls over? ).</p>
<p>After numerous debates we established that the penguin does not fall over. This however did not bring us any closed to finalizing our feature list.  What these debates did establish however was that it would be best to let our users decide what the final feature list should be.</p>
<p>With this in mind the <a href="http://www.blog.4am.co.in/2008/12/vamooz-beta-now-in-full-throttle/" target="_self">closed beta of Vamooz was launched in early December of last year</a>. The response we got was simply overwhelming. Hundreds of users signed up to test Vamooz and gave us extensive feedback, on everything from the features that they would like to what they thought about our color scheme.</p>
<p>Based on this feedback and what we learnt from the experience of building the earlier version of Vamooz we set out to build a version of Vamooz that would better meet our users needs.  We are currently in the process of updating Vamooz to this new version. Over the next couple of weeks we will take down the existing version of Vamooz, upload the new one and then make sure the new version is working fine. Unfortunately Vamooz will not be available during this time.</p>
<p>During this time you can keep track of our progress right here on the 4am blog or if you are the twitter types you can follow us <a title="Vamooz on Twitter" href="http://twitter.com/vamooz" target="_blank">@vamooz.</a></p>
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		<item>
		<title>One Year and Counting &#8230;</title>
		<link>http://www.blog.4am.co.in/2009/06/one-year-and-counting/</link>
		<comments>http://www.blog.4am.co.in/2009/06/one-year-and-counting/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 10:37:47 +0000</pubDate>
		<dc:creator>Harish</dc:creator>
				<category><![CDATA[4am]]></category>
		<category><![CDATA[Vamooz]]></category>
		<category><![CDATA[Down Memory Lane]]></category>
		<category><![CDATA[Starting of 4am]]></category>

		<guid isPermaLink="false">http://www.blog.4am.co.in/?p=163</guid>
		<description><![CDATA[We started from scratch in terms of finding lawyers, auditors and of course clients. The only thing that can be said about the last one year is that it was crazier than our wildest dreams, but we have loved every moment of it.]]></description>
			<content:encoded><![CDATA[<p>Wow&#8230; we have been so absorbed in our work ( read &#8211; Lazy ) we forgot to blog!</p>
<p>Well&#8230; we are now just over a year old !   It&#8217;s been a crazy fun ride the past one year. Starting straight into a major recession was no fun &#8211; but as they say: &#8220;the show must go on&#8221;!</p>
<p>We are really close to releasing a open beta of <a title="Vamooz" href="http://www.vamooz.com/">Vamooz</a>. We would really like to thank all our closed beta users for providing us with so much data and extensive feedback. Hang in there people&#8230; the open beta version of <a title="Vamooz" href="http://www.vamooz.com/">Vamooz</a> is just round the corner.</p>
<p>Over a year back we started from scratch, putting the ingredients that we knew were required  into the big idea of &#8217;starting-up&#8217;. The only thing that can be said about the last one year is that it was crazier than our wildest dreams, and we have loved every moment of it.</p>
<p>During this time 4am Design and Technology Labs has grown from an idea to a Private Limited company with seven people and our own product &#8211; <a title="Vamooz" href="http://www.vamooz.com/" target="_blank">Vamooz</a>. As we look back at the year gone by we are excited by the possibilities that lie ahead.</p>
]]></content:encoded>
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		<title>Vamooz News Ticker &#8211; Updated</title>
		<link>http://www.blog.4am.co.in/2009/01/vamooz-new-ticker-updated/</link>
		<comments>http://www.blog.4am.co.in/2009/01/vamooz-new-ticker-updated/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:42:19 +0000</pubDate>
		<dc:creator>Harish</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Vamooz]]></category>
		<category><![CDATA[Vamooz Facebook]]></category>
		<category><![CDATA[Vamooz News Ticker]]></category>

		<guid isPermaLink="false">http://www.blog.4am.co.in/?p=153</guid>
		<description><![CDATA[
Our release of the Facebook application for Vamooz led to a flurry of feedback. It took us some time to sift through the lot and after some considerable debating, we have come up with an upgraded version.
The new version of the Vamooz Facebook application is located at: http://apps.facebook.com/vamooz-news-ticker/
This version allows you to:

Choose which news sources [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp mceIEcenter">
<p style="text-align: left;"><a title="Vamooz - Now on Facebook! " href="http://www.blog.4am.co.in/?p=110" target="_blank">Our release</a> of the <a title="Vamooz News Ticker" href="http://apps.facebook.com/vamooz-news-ticker/" target="_blank">Facebook application for Vamooz</a> led to a flurry of feedback. It took us some time to sift through the lot and after some considerable debating, we have come up with an upgraded version.</p>
<p style="text-align: left;">The new version of the Vamooz Facebook application is located at: <a title="Vamooz News Ticker" href="http://apps.facebook.com/vamooz-news-ticker/" target="_blank">http://apps.facebook.com/vamooz-news-ticker/</a></p>
<p style="text-align: left;">This version allows you to:</p>
<ol style="text-align: left;">
<li>Choose which news sources you want stories from.</li>
<li>View way more stories at a glance</li>
<li>Get a gist of the latest news via the &#8220;News in Images&#8221; &#8211; updated minute by minute!</li>
</ol>
<p style="text-align: left;">If you don&#8217;t already have the app added, here are a few links that Should guide you to Vamooz on Facebook</p>
<ol style="text-align: left;">
<li><a href="http://www.facebook.com/apps/application.php?id=38257309365">Vamooz App Page</a></li>
<li><a href="http://apps.facebook.com/vamooz-news-ticker/">Vamooz Canvas Page</a></li>
<li><a href="http://www.facebook.com/group.php?gid=38175651685">Vamooz Group on Facebook.<br />
</a></li>
</ol>
<p style="text-align: left;">and for a quick glance at what to expect:</p>
</div>
<div id="attachment_155" class="wp-caption aligncenter" style="width: 509px"><a href="http://www.blog.4am.co.in/wp-content/uploads/2009/01/facebook-app-v2-ss.jpg"><img class="size-full wp-image-155" title="facebook-app-v2-ss" src="http://www.blog.4am.co.in/wp-content/uploads/2009/01/facebook-app-v2-ss.jpg" alt="The new look of the Vamooz Facebook App" width="499" height="612" /></a><p class="wp-caption-text">The new look of the Vamooz Facebook App</p></div>
<p>As always we are looking forward to having your feedback so we can further improve on the application in the coming versions!</p>
]]></content:encoded>
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		<item>
		<title>Vamooz News Buzz</title>
		<link>http://www.blog.4am.co.in/2008/12/vamooz-news-buzz/</link>
		<comments>http://www.blog.4am.co.in/2008/12/vamooz-news-buzz/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 15:43:15 +0000</pubDate>
		<dc:creator>Harish</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Vamooz]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[vamooz blog]]></category>

		<guid isPermaLink="false">http://www.blog.4am.co.in/?p=131</guid>
		<description><![CDATA[We have just set up the Vamooz Blog, which provides daily updates on the most read Vamooz stories, giving you a brand new way to find interesting news stories.
Check out the Vamooz Blog and tell us what else you would like.
Privacy Note: 
Please note that the information provided by the Vamooz Blog is automatically collated [...]]]></description>
			<content:encoded><![CDATA[<p>We have just set up the <a title="Vamooz Blog" href="http://vamooz.blogspot.com/" target="_blank">Vamooz Blog</a>, which provides daily updates on the most read Vamooz stories, giving you a brand new way to find interesting news stories.</p>
<p>Check out the <a title="Vamooz Blog" href="http://vamooz.blogspot.com/" target="_blank">Vamooz Blog</a> and tell us what else you would like.</p>
<div id="attachment_132" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.blog.4am.co.in/wp-content/uploads/2008/12/vamooz_blog.png"><img class="size-full wp-image-132" title="Vamooz Blog" src="http://www.blog.4am.co.in/wp-content/uploads/2008/12/vamooz_blog.png" alt="Vamooz Blog" width="500" height="238" /></a><p class="wp-caption-text">Vamooz Blog</p></div>
<p><strong>Privacy Note: </strong></p>
<p>Please note that the information provided by the Vamooz Blog is automatically collated without human intervention. For a detailed account of how 4am treats user information please see the <a title="4am Privacy Policy" href="http://4am.co.in/Privacy_Policy.php" target="_blank">4am Privacy Policy</a>.</p>
]]></content:encoded>
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		<item>
		<title>Does the Media love Google and anticipation?</title>
		<link>http://www.blog.4am.co.in/2008/12/does-the-media-love-google-and-anticipation/</link>
		<comments>http://www.blog.4am.co.in/2008/12/does-the-media-love-google-and-anticipation/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:22:46 +0000</pubDate>
		<dc:creator>Harish</dc:creator>
				<category><![CDATA[4am]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Vamooz]]></category>

		<guid isPermaLink="false">http://www.blog.4am.co.in/?p=115</guid>
		<description><![CDATA[After a little more than a month in closed Beta, Vamooz currently tracks thirty news sources categorized into close to three hundred &#8216;moozes&#8217;. What this translates into is the the tracking, by Vamooz, of just over half a million news stories from across the world.
We recently took some time off from doing whatever it is [...]]]></description>
			<content:encoded><![CDATA[<p>After a little more than a month in closed Beta, <a title="Vamooz" href="http://www.vamooz.com/" target="_blank">Vamooz</a> currently tracks thirty news sources categorized into close to three hundred &#8216;moozes&#8217;. What this translates into is the the tracking, by Vamooz, of just over half a million news stories from across the world.</p>
<p>We recently took some time off from doing whatever it is that we do ( such as <a href="http://www.blog.4am.co.in/?p=96" target="_blank">this</a> and <a href="http://www.blog.4am.co.in/?p=110" target="_blank">this</a> ) and decided to see what the media is actually talking about. Some of the trends we found were as expected and others were not! Here is a quick look into what we found just so the impatient have something to play with before we add this to Vamooz itself!</p>
<p>First off, the Google story:</p>
<div id="attachment_116" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.blog.4am.co.in/wp-content/uploads/2008/12/internet_graph.jpg"><img class="size-full wp-image-116" title="Google VS Yahoo VS Microsoft" src="http://www.blog.4am.co.in/wp-content/uploads/2008/12/internet_graph.jpg" alt="Google VS Yahoo VS Microsoft - the media glare" width="500" height="288" /></a><p class="wp-caption-text">Google VS Yahoo VS Microsoft - the media glare</p></div>
<p>Notice that between the 30th of November and the 5th of December Google dropped its advertising partnership with Yahoo and decided against any possibility of an acquisition &#8211; This left Yahoo&#8217;s CEO Jerry Yang with no option but to step down and re-opened the possibility of a previously canned acquisition by Microsoft. Its interesting that the same events have given Google almost twice the publicity as Microsoft or Yahoo. Granted Google could have been up to other things but the significant difference is indeed noteworthy.</p>
<p>Moving on to some politics:</p>
<div id="attachment_120" class="wp-caption aligncenter" style="width: 509px"><a href="http://www.blog.4am.co.in/wp-content/uploads/2008/12/usa_graph.jpg"><img class="size-full wp-image-120" title="Obama VS Mccain VS Hilary" src="http://www.blog.4am.co.in/wp-content/uploads/2008/12/usa_graph.jpg" alt="asdf" width="499" height="298" /></a><p class="wp-caption-text">Obama VS Mccain VS Hilary - News stories over time</p></div>
<p>Most spikes in this graph are expected &#8211; however its quite unexpected that the number of news stories related to Hilary Clinton when she was announced as a <em>possible</em> candidate for the post of &#8217;secretary of state&#8217; is more than <em>six times</em> that of when she was actually made the secretary of state.</p>
<p>And finally some cricket:</p>
<div id="attachment_123" class="wp-caption aligncenter" style="width: 509px"><a href="http://www.blog.4am.co.in/wp-content/uploads/2008/12/cricket_graph.jpg"><img class="size-full wp-image-123" title="cricket_graph" src="http://www.blog.4am.co.in/wp-content/uploads/2008/12/cricket_graph.jpg" alt="Dhoni VS Sachin VS Yuvraj" width="499" height="284" /></a><p class="wp-caption-text">Dhoni VS Sachin VS Yuvraj</p></div>
<p>Almost as expected execpt that it would have been nice to know which got more publicity &#8211; Dhoni applying for a gun licence or him threatening to quit.</p>
<p>It must be noted that the number of sources grew over the given time period.. Although this should not affect the comparisons, it might have some effect on the overall number of stories related to a topic over time.</p>
<p>DISCLAIMER: This article displays some preliminary data from Vamooz, which despite our best efforts might have errors. The author of this article has, in some places, given his interpretation of this data. These opinions are in no way the official views of 4am Design and Technology Labs. This post should be seen more as an exploration into improving the functionality of Vamooz rather than one that analyses the media.</p>
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